Just wanted to share a little of the philosophy behind what drives the Stone Arrow business and brand. The truth is I am a bit of an old hippy at heart and realised at some stage part of me had some resistance to growing the business to a much larger more profitable entity.
What changed it for me is that I realised I could potentially do a lot more good in the world running a large business with larger profits than I could by keeping it small. It seems kind of obvious but to me at that time that was a breakthrough.
So the sum of my business philosophy is to build the business up to a level where it can comfortably provide for my family and then donate the excess profits to charities. What does comfortably provide for my family mean? It means the mortgage is paid off, we have a vehicle that doesn’t break down all the time, the house is finished, we can go on holiday occasionally and pay for the kid’s education and save for our retirement. I am not a martyr wanting to skimp on the comfort of our family, but I do have ideals that would consider an expensive car, holiday home, going overseas often for pleasure more than the world can support. I have some anxiety about the future of the world and the direction it is taking and want to do whatever I can as an individual to make a difference any way I can.
Note: this is NOT a judgement of anyone else; I am referring only to my personal viewpoint.
Of course at the moment all of this is a moot point because I have a largish mortgage I need to pay off and lots of expenses for the family that come first, so you will just have to trust that I will stick with my ideals!
I am aiming to sell a lot more jewellery than I do currently and continue the trend of growing the business until it is several times larger than what it is now.
The new Eco Earring range made from recycled glass fits really well with my philosophy and I have high hopes of it leading the business to the next stage.














